About SR1
Companies
Founded in 2004 with a single RV focused location, SR1 Companies is the evolution of the Scott's Recreation brand - proudly employee owned and selling in the RV, trailer, tractor, heavy equipment, powersports, container, & dock markets.
Humble beginnings
Scott Lanpher started Scott’s Recreation with one store in 2004. It was a true family run business with Holly, his wife, overseeing accounting and HR. Both of his kids were also active in the company through their schooling. In 2011 he purchased the Turner location. Fresh out of high school in 2016, Scott’s son Reid Lanpher became General Manager of the Turner store and very involved in overall company operations. In 2019 they opened the doors of the Hermon store, in 2021 the Orono store and in 2024 the Loudon store.
After consistently working 70+ hour weeks his entire career, in 2021 Scott decided to sell the company to the employees and take a step back to the COO role. Reid was named CEO. Now an ESOP (employee owned), with a young management team across all locations, the company is positioned well for decades more of growth and refinement.
Our locations
Spread across Maine & New Hampshire, our various locations
offer a product mix unique to the markets we serve in the area.
Turner, Maine
RVs, Trailers, Tractors, Heavy Equipment, Powersports, Containers, Docks
Manchester, Maine
RVs, Trailers
Hermon, Maine
Trailers
Orono, Maine
Tractors, Heavy Equipment
Loudon, New Hampshire
Tractors, Heavy Equipment
Scott's Recreation
→ SR1 Companies
Solving the challenges below, moving to a universal brand name creates a presence that all of SR1 Employee Owners can be proud of and represent to the highest standards, while allowing specific product segments to be individually branded.
Brand Identity
All “Scott’s Recreation” locations were very different. For example, the Turner store sold 7 major product categories, whereas the Hermon store only sold trailers. However they were both called the same thing.
Product Representation
“Recreation” was not a good label for industrial offerings. Although the Scott’s Recreation name was very well respected by those familiar with the company, the name was not a good fit for the tractor and heavy equipment segment growth.
Marketing
It was becoming very difficult to have one website for all of the different categories and give customers the best shopping experience possible. From aluminum waterfront docks to 50,000 lb excavators on the same listing platform was a challenge.